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I'm aware it's likely not the popular opinion here, but £60 for a decent game doesn't seem too outrageous to me (assuming no insidious in-game purchases). Given that I was buying PS1 games for £40 a pop in the 90s (though in those days that gameplay could be heavily subsidised by playing through all those lovely demo discs you'd get with magazines!), £60 doesn't seem like too big a leap over 20-25 years and a fair bump in quality. Personally I think this apparent £40 cap is a significant contributor to the aforementioned insidious in-game/DLC purchases. I just want to buy the game, all of it, once.
Granted that sort of thing is offset by practices such as EA releasing a 2018 version of FIFA with nothing but a roster update every year since (on Switch) and charging full price for it. Madness.
I really want GotG on xbox but damn... £60...