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spindrift

Car ads in France compulsory to include one of the following messages as of March 2022:

For short trips, favor walking or cycling

Consider to carpool

On a daily basis, take public transport

At least 7% of the ad. Print, radio, TV. Inc

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kl in reply to @spindrift

The industry will focus group which of those people are least likely to do, and use that. Still, at least it’s an effort in the right direction.

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atz in reply to @kl

Given some of the biggest car companies in France are at least partially owned by the state, I suspect they'll set the tone and the others will follow.

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