Car ads in France compulsory to include one of the following messages as of March 2022:
For short trips, favor walking or cycling
Consider to carpool
On a daily basis, take public transport
At least 7% of the ad. Print, radio, TV. Inc
The industry will focus group which of those people are least likely to do, and use that. Still, at least it’s an effort in the right direction.
@spindrift started
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Car ads in France compulsory to include one of the following messages as of March 2022:
For short trips, favor walking or cycling
Consider to carpool
On a daily basis, take public transport
At least 7% of the ad. Print, radio, TV. Inc