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  • Car ads in France compulsory to include one of the following messages as of March 2022:

    For short trips, favor walking or cycling

    Consider to carpool

    On a daily basis, take public transport

    At least 7% of the ad. Print, radio, TV. Inc

  • The industry will focus group which of those people are least likely to do, and use that. Still, at least it’s an effort in the right direction.

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