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I think it's going to be an challenging year for vegan brands. I get the feeling that we've reached peak veganism, with the people who were interested from a health/dietary perspective are dropping off, like any other dietary fad. Articles like this Graun one don't help.
The stats out of Veganuary in 2022 are going to be interesting. They previously published country specifics sign-ups, but didn't in 2021, which to me means either the UK was static, or dropping off.
Ste_S
I heard that Tofurkey are leaving the UK market completely, so there's basically zero stock of any of their products anywhere