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If you're not French (or don't have a French partner) then you need a compelling reason. Tourism or business is not a 'compelling reason'.
I'd expect them to be wise to people arriving from alternative routes (e.g. Netherlands and then Switzerland). Especially if you're using a UK passport.
https://www.interieur.gouv.fr/Actualites/L-actu-du-Ministere/Certificate-of-international-travel
Hive mind of AQA: I am due to spend the New Year in the French Alps. I'll fly from the UK to Amsterdam, before taking a connecting flight to Geneva and then being picked up and driving across the border into France.
Can I still go?