Aren't Rolex at the limit of their factory? Would be a hell a risk to invest to expand only for demand to drop off because all the crypto bros lost their shirts
The Chinese market is by far their biggest buyer and that relies a lot on how the SSE is doing and recently that's been a pretty unreliable thing. I don't think they'd want to be pushing production until that's been more stable for a while or them being able to diversify their markets.
Aren't Rolex at the limit of their factory? Would be a hell a risk to invest to expand only for demand to drop off because all the crypto bros lost their shirts