You can set your watch by a Rolex price rise, it just turned out that everyone else has raised double or triple what Rolex were raising. Rolex RRP basically goes up 5% a year plus whatever’s happening to the Swiss franc. A 36mm Oyster perpetual looks like an absolute steal at 4.4k even though they were 3.9k two years ago, given that a 38mm Aqua Terra that was 4k two years ago (and already rather rich at that) is now 4.9k.
Yes, they are really falling behind. Surely there's a discussion within the company about selling the watches for nearer the price the market is already sustaining. Unless it would just cause them problems dealing with the extra income!
You can set your watch by a Rolex price rise, it just turned out that everyone else has raised double or triple what Rolex were raising. Rolex RRP basically goes up 5% a year plus whatever’s happening to the Swiss franc. A 36mm Oyster perpetual looks like an absolute steal at 4.4k even though they were 3.9k two years ago, given that a 38mm Aqua Terra that was 4k two years ago (and already rather rich at that) is now 4.9k.
People used to complain about Rolex price rises!