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You can’t compare Longines build quality to Rolex. Not even close. Loads of heritage and nice enough watches but they aren’t in the same ballpark in terms of absolute integrity and unflappability. The feel, the finish, even the basic materials. I have a friend who had lume fall off the dial of his Conquest Heritage. Another whose bracelet clasp failed after a few months.
Omega are a lot closer but still aren’t as refined, especially their bracelets. But compare RRP, Omegas generally match or exceed Rolex prices these days.
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Also - ask why no-one else certifies their mechanical watches to +2/-2 s/day. Not even their bestest most expensive ones. Rolex do that for every single watch they sell, a million of them per year. Imagine what it takes to get to that point.
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@Manson7am
Have we done a Hive mind on the production cost of a submariner or similar Rolex? Just to understand how much “profit” is being given charity wise / laundered.
Brands like Omega/Longine have a similar build quality and quantity control with less of the investor value. They still must make a solid manufacturing profit
I just wonder how much, base cost, parts and labour it is to make a Rolex submariner these days, when they retail at £7k if you can get one?