• “they are competing at the cutting edge of horology in terms of technique and reputation. Same with PP, visit their museum in Geneva,”

    I disagree, Rolex are not sat at the top table with the Haute Horology masters. They churn out sports watches, some of them use precious stones/metals and that’s it.

    I haven’t been to the PP museum but I have been to the manufacture (along with AP and JLC) the work they do is on another level compared to Rolex.
    I shot several Hybris Mechanica pieces at JLC, Patek Split seconds chronograph, L&S datograph etc etc and a Daytona looks like it popped out of a cracker in comparison.

  • I was being generous to Rolex. It pretty obvious they don't compete on complex movements and they are like the tractors of the upper end of watch making. However they are pretty decent tractors, reliable and will take a licking and keep on ticking. Where they are competitive is in their production methods, handling of jewels, metal processing etc. They do also innovate in the movements although they don't really like risk.

    I doesn't help their reputation that they make steel sports watches but it does mean they get a lot more watches out there than PP, which is apparently what the people want.

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