What time is it? Watches and horology

Also not sure what that has to do with anything

I don't think they are limiting supply artificially. Personally I think their steel models are too cheap at rrp and the market seems to agree. I base that on a comparison with other brands prices.

Rolex are not interested in making steel models, they want to deal in high end stones and metals. Why would they not, they are competing at the cutting edge of horology in terms of technique and reputation. Same with PP, visit their museum in Geneva, they have handwritten ledgers from the beginning of the company detailing the individual watches they made and the customers etc. They have never been volume producers, in fact they probably couldn't find the skilled labour to increase production to a point where demand was filled.

So what it has to do with anything is - they don't artificially limit supply and the proof is the number of very complicated high end extensively hand built items they produce every year.