• But the retailers aren’t selling at over retail, are they? I don’t think that’s what’s going on here. If anything I suppose it could be used to facilitate Rolex AD-style “sweeteners”, ie we can make this piece available if you spend £xxx,xxx on these diamonds over here, sir. But I don’t know if that’s how Tiffany operates.

  • Or it could be to up the brand?

    What's that term used for brands like Rolex, PP, Prada where its restricted production only for those to show off their wealth?

  • We've covered this before. Rolex make 1M+ watches per annum. They donate a large part of their profits to charity. Not sure that can be called restricted production as they have no need to make as much as they do.

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