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@Dick
It does look somewhat different to the Whoop packaging both I and GF have had with the bands we’ve had - maybe the difference between display/retail packaging and wholesale/team/corporate packaging - whether that means there’s anything different about the band inside it I don’t know, otherwise as suggested above the bands themselves require registration to a subscription to do anything.
Maybe there’s a gift card or discount code or something inside the box?
Worth opening it up to check, it’s not gonna reduce the value of the band.