• The lack of public guidance suggests they have lost touch with their public comms. Whatever you thought of it, at least earlier in the pandemic there were regular campaigns to guide behaviour.

    Boris blurted out at the end of the press conference yesterday that it’d be a good idea to do tests pre Christmas parties. Where’s the campaign saying that? He may as well have said #IMO at the end.

    At least when Dommy and Caino were milling around No 10 there was some attempt at messaging this pandemic to help people know what on earth to do. (Probs correlation>causation.) Never thought I’d miss them!

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