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NurseHolliday
I do work in marketing analytics, but sadly not in a useful area for this question. You may get some traction in
https://www.lfgss.com/conversations/137459/?offset=525#comment16298193
or
https://www.lfgss.com/conversations/298883/#comment16228528
I know there are plenty of people who work in media\marketing who are active in those, and might be more useful than me.