Does a £70 bike work at all? That seems close to the cost of materials. Forget design, shipping, assembly, etc...
Oh that's still under budget and they were able to make a profit.
Don't forget at cost it is much cheaper, before trade and then retail.
@edscoble started
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Does a £70 bike work at all? That seems close to the cost of materials. Forget design, shipping, assembly, etc...