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I imagine they are aggressively protecting IP and going after anybody else making bike / light / camera combos, entirely stifling improvements and lower prices.
They're no longer an innovator, but a VC-driven cash grab.
I hope their bike cameras record them saying something embarrassing at the traffic lights, and they cringe about it when they watch the recording.
NotThamesWater
Exactly. I thought £80 was steep, considering I got the Apeman front camera for £25 but it has performed so it's probably borderline ok. But 200 quid for the tech that should be getting cheaper is fucking lunacy.