You are reading a single comment by @Sam_w and its replies.
Click here to read the full conversation.
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
Stonehedge
rhb
@Sam_w
For an established brand like Lush, Social media in combination of paid and natural will be delivering the square root of fuck all to their bottom line. Source: My job for the last 15 years has been analysing what does drive sales for brands, and unless you are a new DTC brand, social is irrelevant as anything other than a customer service channel.