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I shouldn't really undersell their green creds as they were one of the first to do 100% renewable I think and I feel like their commitment to it is much more genuine than big six companies selling renewable energy but also running coal/gas/nuclear power stations.
Just that it's stopped being the differentiator it was cos everyone's doing it now!
Everyone is doing renewables now, but the reasons Octopus are rated are good customer service (Trust Pilot rating of 4.8, 5/5 in the uSwitch/YouGov survey, Which? recommended provider etc.), innovations like Agile Octopus and being able to borrow a FLIR camera and of course being able to spin the wheel every time you do a meter reading as @fussballclub said :)
Their aim is also supposed to be to provide value in the long term, i.e. look after their existing customers as well as new ones so you don't have to keep switching. I've not been with them long enough to test them on that.