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@KarlMarx
I had a really stupid idea for a kit brand last night when I couldn't sleep. It's a bit like these whiskey investment groups that became quite popular in the last few years.
People pay into the brand with an annual fee, they become a member. Each member has a say on how the brand is run - materials used, styles, colours, everything like that. The members can then buy the kit at cost price.
Heavy emphasis on it being as environmentally/people friendly as possible, it means those involved get something different to the standard fare from Rapha etc whilst being confident of its quality because they've had some involvement in the creation process.
WHOS WITH ME