• Custom bike makers have two large wheels

    One is labeled “mountain bike feature”

    The other is “road bike feature”

    They spin them when they need to make a new showcase frame

    spinning both wheels furiously and they eventually come to a stop

    “Errrrr…. Looks like we’re making a…. Um… drop bar bike….which is uhhh…. Suspension corrected”

    This is then compounded when the customer wants to pay more, every extra £1000 you spend with them gives you an extra spin of one of the wheels

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