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if this is far-east london, walthamstow onwards, it sure seems like a big price hike, but the area is very bubble-like at the moment. Buyers might be looking at the projected price-hike, feel like it's now or never and worth the gamble. They might also be sitting on a load of deposit that needs using.
Or there is a subsanbtial re-development potential that the buyer has spotted, has the means to realise quick, for cheap, etc.10 years ago you couldn't buy in Hackney central because the news that it was hotly tipped had travelled all the way the the Evening standard front page.
Glws
ReekBlefs
Maybe if you price by £25 / £50k under that strategy can work. Setting price at £150k under sale price, I think you surely end up deterring bidders who feel nervous about going that far above valuation.