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  • It's deliberate.

    Undervalue, with a progressive fee structure, so that when it goes for 20% more, they take 3% - 5%, instead of the kick in the shiny-suited face that they deserve?

  • Possibly that, yes

    I was more thinking price it low, get more people interested, more will get emotionally invested in it, you'll get more bids, price will be driven higher than had you priced at the market rate to start with because there are more bidders in the mix.

  • Maybe if you price by £25 / £50k under that strategy can work. Setting price at £150k under sale price, I think you surely end up deterring bidders who feel nervous about going that far above valuation.

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