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Because the are just two social phenomena that happen to exist in two coterminous societies. You might as well say America's obsession with gun ownership is similar to the Swedish obsession with herring.
I don't know about the position of Herring in Swedish society - this sounds interesting.
Does Sweden have a month long festival of Herring where every village puts up silhouettes of Herring on the village green, they knit Herring shaped covers for post boxes, and Swedish Gammon take en-masse to the comments sections of far-right media to froth about Swedish newsreaders having their Herring broach on the wrong lapel?
Has Herring become, essentially, a proxy for a far-right vision of being Swedish/another part of the Culture War?
Because?