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And the discussion should be how do we effect modal change- move the journey itself from car to train, rather from old car to new car.
If you're worried about putting off Daily Mail types, telling people to use bus/bike/train is far more alien than suggesting people buy more sensible cars, given how car dominated/dependent most of this country's built infrastructure is.
And the discussion should be how do we effect modal change- move the journey itself from car to train, rather from old car to new car.