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pifko
That's what I was thinking as well...
I remember I had a couple of items that were so good I thought - that's it - I don't need anything else from Rapha because it just works and is enough. And I still have some of those items, for example brevet bib shorts outlasted both core cargo shorts and the pricy cargo shorts.
In the end it's probably not a good business strategy to make long lasting items.
Not much into conspiracy theories but it really feels like planned obsolescence.