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Everyone is doing renewables now, but the reasons Octopus are rated are good customer service (Trust Pilot rating of 4.8, 5/5 in the uSwitch/YouGov survey, Which? recommended provider etc.), innovations like Agile Octopus and being able to borrow a FLIR camera and of course being able to spin the wheel every time you do a meter reading as @fussballclub said :)
Their aim is also supposed to be to provide value in the long term, i.e. look after their existing customers as well as new ones so you don't have to keep switching. I've not been with them long enough to test them on that.
I get that, more just wondering why Octopus are viewed as so much better than the other established suppliers.