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This is very close to home. M̶y̶ ̶w̶i̶f̶e̶ The person I am in a stable partnership with (what is the forum approved language so I don’t upset anyone?) is the co founder of a business doing direct measurement of soil carbon with a view to farms being able to accurately establish current soil carbon baseline and then assess how regenerative farming or rewilding increase carbon sequestration. Pitching for investment has been crazy with people approaching them wanting to get involved.
Tech investors are obsessing over agri-tech investments at the moment, largely because they agree with your opinion.