What time is it? Watches and horology

please tell me its not just the '10' with lume.

Oh dear:

Only the indices at 12 o’clock, 3 o’clock, 6 o’clock, 9 o’clock, and the 10 o’clock numerals are printed with matching Super-LumiNova, while the other hours numerals receive no lume. Under low light, then, the lone glowing “10” reveals itself to mark the retailer’s 10 year anniversary. While this is a cleverly subtle way to integrate a tribute into the existing dial design, it’s difficult to imagine this won’t have an impact on low-light legibility.