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What. So do you go to morrisons and go well im no paying a quid for this loaf you only paid 50p for it. Why should you be entitle to trade prices when your not trade? You've missed the point, they are just picking it up, it all the other stuff that comes along with it, if by your method you deserve trade prices on bike parts because in reality the bike shops only ordering it in. Stupidity
Sane customers know that and don't mind.
I wouldn't expect all "trade" customers to get the same discount. In my line of work at different companies I've had between 20% and 94% discount on the same product for example.