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  • Why, despite the fact that Apple has 6 x grown ad revenue in last 6m is there share price not doing more?


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  • Possibly because tech stock pricing models are often based on *potential* earnings, rather than actual earnings, which goes some way to explaining their inflated earnings ratios.

    Also, if the ad revenue was *expected*, it would have limited impact, as it would have already been priced in.

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