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@Muppetteer
@C4r1s I'll have a look at strawberrysocial the community engagement and not for profit aspect is quite appealing.
@Tenderloin performance marketing generating customers 'leads' sounds pretty interesting.
It's for an education organisation, which doesn't really have any strategy or has had any organisation in the way of social media. To be blunt, it all appears to have been a bit mismanaged through the years. They've around 20 accounts across different platforms for different departments/campaigns of which some have been neglected and abandoned. The majority of posts are organic, although there is the option for some budget to be attached, depending on the campaign. Essentially, a lot of the work, is getting people back into work and onto training courses, post covid, with targets and funding streams available. But, as it's organic and there's been no strategy it's not really produced much, if any results. Added to this, there's an internal perception that anything posted onto social media will get millions of views in seconds.
But, the accounts are all a mess. Many are setup by individuals with logon's as their individual email addresses, but some of the people left the organisation years ago, which is proving a problem with two factor verification. Also, they've been trying to manage the accounts on an individual basis rather than use a management tool. And it all needs sorting asap.