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I imagine it'll end up with some kind of body like the PRS for music, working to check the use of data and chasing for royalties. However, I'm really not sure how you can stop someone from using the data as it's less traceable than music, film, tv etc...
Soul-
Actually what I work in but for AV not music. Can only imagine it would be a nightmare as you say. So much of it relies on reporting and it's all much easier to track as the stats seem a lot more transient than a song or film that you can register somewhere. Will try to keep an eye on it to see if it gets anywhere.
It does seem quite similar to the image rights issues on Fifa games that Ibrahimović had recently https://www.easportslaw.com/news/easports-image-rights-fifa
ric_a5
This would have a huge impact on baseball I'd imagine. Would also be interesting what Fantasy Leagues would do with the change.