Don’t know where they are with it in the USA, if it ends up being just a niche speciality thing then probably never, unless someone here copies it. If they attract enormo-corp investment and can market it fully then it could be any time soon. It would fit with Nestlé under their amazingly credible Blue Bottle brand but it would fight with Nespresso. Just as likely, they’ll buy the company to bury it if they see it as a sufficient threat.
Don’t know where they are with it in the USA, if it ends up being just a niche speciality thing then probably never, unless someone here copies it. If they attract enormo-corp investment and can market it fully then it could be any time soon. It would fit with Nestlé under their amazingly credible Blue Bottle brand but it would fight with Nespresso. Just as likely, they’ll buy the company to bury it if they see it as a sufficient threat.