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Sub seconds dials were the original implementation of watches displaying seconds. It's just another way of doing it.
Then again, who pays full retail for a Zenith…?
Didn't the saying used to be "Grand Seiko"? I'm sure it applies to most watches that aren't any watches that aren't A Rolex (or AP, Patek etc...)
Sub dials are there to show something important that the main face can't?
Second hands aren't really an additional complication when they work perfectly well on the main face.