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The entire design ethos just makes it awful, it is minimalist and cheap. For reference, I had a Nissan Cube as a rental car years ago and it had a nicer interior than the i3.
I get the looks thing, it's why I test drove it, but it was honestly the most disappointing experience. Never been a huge Beemer fan but that just about killed the brand for me.
I've only seen the inside from the outside, if you see what I mean, but I thought they looked cool. Shame as BMW normally use good quality materials. I wonder if its because lots of it is recycled?