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Probably trying to reach the widest audience possible, so if any triathletes know any black triathletes they can let them know it exists.
Facebook is the first port of call for any sort of social media engagement/announcement. Hopefully over the coming months their team will find other avenues to get the word out..
cornelius_blackfoot
rhb
Agreed. Is the implementation (for want of a better word) via fb something that can be improved upon?
E.g. why reach out to tell the currently mostly m.a.w.m. audience there that this is going to be happening, so inviting the responses seen?
Maybe better to just crack on with getting the right people aware and involved then later on tell the existing audience what a positive difference the work has made?