'To help businesses understand how to communicate their green credentials while reducing the risk of misleading shoppers, the Competition and Markets Authority (CMA) has published the Green Claims Code. This focuses on 6 principles which are based on existing consumer law. It is clear that firms making green claims “must not omit or hide important information” and “must consider the full life cycle of the product”.
This will target greenwashing claims by brands, with 'Textiles and Fashion' as a priority. As this comes under Consumer Law, I doubt any CEO's are going to prison and remains to be seen what the penalties will be, but it's a move in the right direction.
some 'good' news, depending on your point of view;
https://www.gov.uk/government/news/greenwashing-cma-puts-businesses-on-notice
'To help businesses understand how to communicate their green credentials while reducing the risk of misleading shoppers, the Competition and Markets Authority (CMA) has published the Green Claims Code. This focuses on 6 principles which are based on existing consumer law. It is clear that firms making green claims “must not omit or hide important information” and “must consider the full life cycle of the product”.
This will target greenwashing claims by brands, with 'Textiles and Fashion' as a priority. As this comes under Consumer Law, I doubt any CEO's are going to prison and remains to be seen what the penalties will be, but it's a move in the right direction.