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amey-
It could be a good deal cheaper in Archway than Kings X meaning they can get a bigger/better office.
Similar offices around Tileyard Road seem to be about £65/ft and it looks like the Laszlo building is 47.50/ft.
I have no idea how much they want to let people work from home but even with the most flexy working you still need lots of excess space in case lots of people all want to be in on Mondays or whatever, and they'd been out growing the old office for years.
Sumo
customer service, developers and the like, yeah. But for people that work in garment development and all those things that need physical access to something to make the clothes to sell people, you need an office.