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It's a good read, good points on what is the bike being used for, leisure v car replacement as to how we should be counting it in our lives.
Key is that it gives a baseline line for them to work to to reduce CO2e. I know other brands are doing a lot around their materials they use, etc and hopefully this will push more to report it annually.
neilp
This is worth a read:
https://www.theguardian.com/environment/bike-blog/2021/sep/23/why-arent-more-big-bike-firms-tracking-their-environmental-impact
Trek are the first bike brand to publish a sustainability assessment, which gives some figures as to the environmental cost of manufacturing and using a bike. The additional cost of carbon fibre, effectively three times more impactful than aluminium, is particularly noteworthy.