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Well it depends how much truth there is in the rumour that they're going bust. If that was maliciously started (or just ill-informed) then propagating it may well be the thing that drives them under through no fault of their own.
I linked the FT article, there are plenty of others:
https://news.google.com/search?q=bulb%20energy&hl=en-GB&gl=GB&ceid=GB%3AenThey are saying themselves they're at risk of going bust. I went with Octopus in April because Bulb seemed a bit iffy even then and having just had one go bust on me I didn't want another.
Fox
aggi
Well it depends how much truth there is in the rumour that they're going bust. If that was maliciously started (or just ill-informed) then propagating it may well be the thing that drives them under through no fault of their own.
To be honest I've no idea how close they are to going under, and I suspect many of those who confidently state they are don't either. I've seen suggestions that they are pretty close to securing new funding and that it would be enough of a pain to try and redistribute all of their customers that they will get some government support but I wouldn't like to suggest either way.