Gravel / Gravé / Gnarmac / Groad / ATB

The setting of the video looks ideal for an endurance gravel race!

Pain face? Check
Out of saddle sprints? Check
Close up of bike? Check
Dreamy lighting? Check
Unrealistic riding? Check

Marketing originality bingo.

Flared aero bars, wow.

They both look pretty pissed off, like ‘goddammit, I have to ride this fucken’ bike through some more dusty landscapes’. I think I’ll pass.

Also, I too like to keep my helmet on while I build a campfire and cook sossidges.

Wouldn't an XC bike be better