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LFGSS prices are normally lower than eBay prices as there are no fees or buyer protection (except for PayPal protection). If it were me I'd subtract the ~12% eBay fees and 3% PayPal fees, i.e. £80ish, and probably round down to £450 as an opening price. Then if it doesn't fly out the door I'd end up accepting an offer of £400 and still be pretty happy.
If you're comparing prices it would be better to look up other road bikes on LFGSS.
For example, this (albeit steel) Raleigh with with Tiagra 10s sat at £400 for nearly a month without selling:
https://www.lfgss.com/conversations/353290/#comment15500350Either way GLWS.
Ndeipi
Thank you guys for all the comments.
@ElGonzo - I agree- but this should work both ways in my opinion. I could consider paypal payment if the buyer have a track record on the forum. This to avoid, based on a similar principle, that a buyer with no track record on the forum could get the bike and open a dispute later for no real reasons.
@Light_EDDed - Thanks, I did some research prior the sale and while it's true that you can find a Nirone for £400 it would have lower specs (SORA groupset, generic stem etc..) and also different colour scheme. Even looking at ebay right now, all the 'buy it now' Nirone 7 are sold between £375 (only one bike at that price and with a very basic colour scheme) up to £725 (with similar specs as mine) so my asking price should really be aligned to the avg.
Also, a quick note to add that the bike is registered on bikeregister.com site and the ownership will be transferred to the new owner.