Evans Cycles

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bigshape

https://news.sky.com/story/bicycle-brand-ribble-gets-into-gear-for-sale-as-industry-sales-surge-12406438

Ribble is now understood to have plans for a significant international expansion, as well as to grow its market share in the UK.

I hope Ribble isn't planning in following the 'stack it high, sell it cheap' model...

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edscoble in reply to @bigshape

I hope Ribble isn't planning in following the 'stack it high, sell it cheap' model...

That’s always been the case, Trek managed it well (bigger trade margin for shop).

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handtightenonly in reply to @edscoble

Trek are actually going on a fairly aggressive expansion plan over the next few years, slowly removing the larger wholesale accounts but maintaining relationships with the smaller independent stockists

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