https://news.sky.com/story/bicycle-brand-ribble-gets-into-gear-for-sale-as-industry-sales-surge-12406438
Ribble is now understood to have plans for a significant international expansion, as well as to grow its market share in the UK.
I hope Ribble isn't planning in following the 'stack it high, sell it cheap' model...
That’s always been the case, Trek managed it well (bigger trade margin for shop).
@bigshape started
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https://news.sky.com/story/bicycle-brand-ribble-gets-into-gear-for-sale-as-industry-sales-surge-12406438
I hope Ribble isn't planning in following the 'stack it high, sell it cheap' model...