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Glws
Def price gouging, and it's never going back.
4k does go a long way I agree - as it bloomin well should. About as long as 2.5k used to.
Also, that rival AXS specc'd aethos in question - of the demographic who'd buy that, how many would stick with those wheels? I'd guess that the answer is approximately Zero, and if so, by proxy one ends up with a 5.5k minimum investment to 'get the most from it'. Minus the 100 odd quid you could get for flipping the wheels.
Anyway, not a criticism - I'm sure it's a great bike. I'm just horrified at what is considered normal now, and as consumers we've just lapped it up as always, hence it never going back