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  • Def price gouging, and it's never going back.

    4k does go a long way I agree - as it bloomin well should. About as long as 2.5k used to.

    Also, that rival AXS specc'd aethos in question - of the demographic who'd buy that, how many would stick with those wheels? I'd guess that the answer is approximately Zero, and if so, by proxy one ends up with a 5.5k minimum investment to 'get the most from it'. Minus the 100 odd quid you could get for flipping the wheels.

    Anyway, not a criticism - I'm sure it's a great bike. I'm just horrified at what is considered normal now, and as consumers we've just lapped it up as always, hence it never going back

  • I'm just horrified at what is considered normal now, and as consumers we've just lapped it up as always, hence it never going back

    me too, the days of 30 quid cassettes are over

  • but it has been a good 10 years now that full builds are specced that way : top frame, medium groupset, low-end wheels and kit.
    the aethos is in line with this, only the numbers and technology have changed.
    And they sell ! because that's the way brands distibute it to make prices palatable.

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