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Agreed 30% on the Pro rims from the bulk order is the only thing that makes this whole thing appealing.
5% is marginal, but the prices of non Pro items are also lower.
There is also the added fact that tax+shipping is about 20% of cost if ordering alone, whether as part of bulk order that is currently diluted to 15% of cost. Again, not the most appealing, but if someone is going to get rims/wheels done by them anyway it's still better than nothing
https://www.lightbicycle.com/700C-32mm-wide-35mm-deep-carbon-road-disc-rim-clincher-New-Gen-Aero-Shape-tubeless-compatible.html
They might have assumed these?
Will have to clarify that.
EDIT: I assume the price per item will be RRP -30%, let me know if you want me to get them to confirm before Sunday or you're happy to proceed on this basis