anyone know to what extent this is?
To the extent that you're willing to pay for it. Custom graphics and drilling are cheap, making a new mould for a custom rim profile would be thousands of dollars but they are in the business of doing that for OEM customers.
Ah I see. I wondered if they might have loads of options not listed, for ease I suppose.
You could always ask them if they're planning to enter the aero-touring market with some deeper 650B rims 😀
Definitely worth it pinging them an email
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To the extent that you're willing to pay for it. Custom graphics and drilling are cheap, making a new mould for a custom rim profile would be thousands of dollars but they are in the business of doing that for OEM customers.