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It’s a pretty good point. I don’t think I dispute a $10k figure for tooling and jigs (because those sorts of costs mount up pretty quickly) but you do have to question how many of these they’ll ever sell. It’s a pretty limited market.
Jonny69-
Now that I think about it and had a couple more coffees. They probably produce all their stuff in the east so production cost is actualy just time slots in some welding and finishing factory that runs 24/7.
The R&D that goes into a kickstand should be just a CAD model with stress analasys.
So either their prodcution facility is invoicing them too much or Benno is paying himself genourisly.
Also, I suspect the kickstand is mounted on their bikes too, so a premium with a better margin for products sold seperatly is not bad startegy at all. As volume orders would generaly equal to a lower cost per unit.
LeMesjeu
I work in tooling engineering for a non-disclosed swedish automotive company. If Benno actually paid over $10k for tooling on just a kickstand that sells for only £120 . They need to re-evaluate their bussiness model.
More likeley they just load an other program into their welding bot, make some adjustments on the jig and crap out kickstands that day.
Or they bought a fancy welding cobot on the kickstand project budget.