What's happened to Charge Bikes?

Ah what a shame

Do you think they could have bought the brand just as a (Perceived) cool name for their electric bikes?

I think charge were owned by the group a while before this, interesting to know the reasoning

Yes, charge are owned by dorel, Nick Larsen who started charge has been high up in Cannondale for a few years.
Looks as if the parent company maybe decided to put the brand on ice for a while until they came up with idea of repainting some Cannondale e-bikes and selling direct to the US market.

Oh well.

If the launch here with that competitive pricing i will buy the XC model for sure.

Yeah it looks to me they want to keep Cannondale as the "sports" brand and use Charge as the commuter e-bike brand.

This is actually really smart

1 Attachment

Like it!

https://www.amazon.co.uk/ukYukiko-Pressure-Monitor-Valve-Alert/dp/B07YBF59PH/

go for it!

just an established brand in the industry with an electric-y related name, shirley?

Looks as if the parent company maybe decided to put the brand on ice for a while

IIRC they took what was useful in Charge - essentially the branding / graphic design / finishing stuff - and they took over that role at Cannondale (or group wide?). Either way, the current crop of paint schemes on Cannondale bikes are credited to the old Charge outfit. Which might explain why they are the departure they are from the old days. And why they are a bit shit.

Only just found out! It’s literally just the name abe decal being identical.

Such a shame.

No.